HI-C® Ecto Cooler™ When Hi-C Ecto Cooler was introduced in 1987 as a tie-in to the Ghostbusters™ film franchise, the drink became a cultural hit. Young Ghostbusters fans enjoyed Ecto Cooler for more than a decade after the production of Ghostbusters II in 1989. Now in 2016 those same fans are eagerly anticipating the release of… Read more »
Diet Coke “It’s Mine” Promotional Package In mid 2015, Diet Coke called on CMA to help develop a special package-centered marketing effort using a new printing technology which allows millions of unique labels to be created from a single piece of detailed art. CMA began work on our patterns in a parallel timeline with… Read more »
The RiceTec Company was founded to develop superior hybrid rice seed for large scale rice farmers around the world. One result of their interest in maintaining a diverse rice germplasm collection is the regular commercial scale production of specialty rice for the consumer market, sold under the brand name RiceSelect. CMA was asked to refresh… Read more »
HEB Solutions Sunscreen San Antonio’s HEB Grocery Company, with more than 350 stores in Texas and Mexico, has its own in-house design team that produces the majority of their own brand packaging. Occasionally they will reach out to CMA with a special project. HEB asked us to create a sub-brand name and design for their… Read more »
Odwalla Juices CMA was asked to enhanced the brand’s communication of fruit-centered nutrition to the natural health beverage category. The bright new graphics featuring luscious fruit ingredients, the taller and clearer PET bottle, and the subtly pearlized polypropylene label material itself embody the emotional lift experienced by an Odwalla drinker. Odwalla Smootbucha… Read more »
Platinum 7X Vodka Platinum 7X is a seven-times distilled super premium vodka which was initially introduced in a distinctive dark blue glass bottle. CMA was asked to refine and sharpen the focus of both label and bottle structure to increase the appeal to a bold, dynamic male target. The bottle shoulders were raised and… Read more »
Thermionics ReMEDy Natural Pain Relief These bandages, originally created by a French physician, combine two types of therapy: compression and a time-release analgesic embedded in a polymer matrix. The washable elastic fabric is reusable for up to 30 days. Thermionics asked CMA to develop a brand name and packaging for the U.S. market.To stand out… Read more »
Lucent Vodka Lucent is a mid-priced vodka produced by the Sazerac Company for sale at Restaurant Depot, a club store focused on the restaurant and bar trade. The design brief specified a look that was light, bright, modern, and easily extended into flavored vodkas. The selected design features clean blue and silver branding with… Read more »
Fanta The Fanta brand global update created a bold, youthful, simplified target logo, supported by playful stylized graphic elements which combined to deliver the optimistic, fruitful essence of the brand. However, consumer testing for the US revealed the new design underperformed in purchase intent versus the older design. CMA was asked to make some adjustments… Read more »
