Sweet & Sour Candy Company partnered with CMA to refresh its sour belt candy packaging with a vibrant, playful new look. CMA created hand-illustrated, flavor-inspired characters with expressions that capture the exhilarating sour-to-sweet experience. The result transforms the brand from a basic store-brand look into something dynamic, eye-catching, and designed to stand out on shelf.
responsible for
brand strategy
brand positioning
brand visual identity
packaging design
logo redesign
adaptation
photography
artwork management
brand story
illustration
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