At CMA Design, we had the thrilling challenge of reimagining the iconic Fireball brand. Our goal was to infuse the packaging with a bold, energetic identity that captures Fireball’s fiery spirit while appealing to its devoted fanbase. Through a blend of dynamic visuals and a refreshed brand language, we crafted a design that not only stands out on the shelf but also strengthens the brand’s unique personality. Our work didn’t stop there; we also extended the refreshed design into the first-ever Fireball flavor, Blazin' Apple, amplifying the brand's identity with a fresh twist. This redesign underscores our commitment to creating impactful, memorable packaging that resonates deeply with consumers and elevates the brand’s market presence.