Minute Maid® Coolers

Minute Maid Coolers are designed to fit kids lunch boxes and satisfy kids on-the-go. The drinks provide a full supply of Vitamin C and are made with natural ingredients. To reflect these qualities we created package graphics focused on refreshment, taste appeal and fun to attract moms and kids alike.

We used the silvery reflectivity of the pouch as a key part of the design. Opaque fruit and type elements contrast with semi-transparent liquid and bubbles over the silver substrate, enhancing the dimensional effect.

The success of Minute Maid® Coolers prompted the company to extend the product line with Fruit Falls® flavored waters, and a low-calorie version of the Fruit Punch called Just 10®