Lucent Vodka

Lucent is a mid-priced vodka produced by the Sazerac Company for sale at Restaurant Depot, a club store focused on the restaurant and bar trade. The design brief specified a look that was light, bright, modern, and easily extended into flavored vodkas. The selected design features clean blue and silver branding with a coordinating blue ROPP closure, taste-appealing photographic flavor cues, and a burst of flavor color showing through from the back label.