DEL MONTE
CYCLE NATURAL RADIANCE
Cycle Natural Radiance re-introduced the original Cycle Natural brand, the first dog food designed for a variety of life stages and sold in mass market channels
Package graphics with a natural appeal were designed to allow further extensions to be built out from the 'radiance' positioning, and Cycle Natural Radiance was extended to puppy, adult, senior and weight-control segments
DEL MONTE NATURE'S RECIPE
This line of cat foods was designed for the specialty pet channel to address specific pet health issues in a natural way
The design features well-organized, easy-to-read benefit copy, clear product differentiation, and warm earth colors
POWZER PET TOYS
The challenge for this project was to take a set of unusual shapes and varied sizes of product, and get them to hang together as a branded unit on the confusing pet toy aisle
Display cards with large 'Powzer-purple' areas allow consumers to feel and squeeze the toys, and give a strong branded color to a full spectrum of varicolored products
SENTRY NATURAL DEFENSE
CMA designed both branding and packaging for Sentry natural anti-flea and tick powder, spray and squeeze-on products
Photos of pet and owner interaction, a calligraphic brandmark, and soft natural tan and green colors emphasize the product's safety
