COKE OLYMPICS

Coca-Cola 2008 Olympic Commemorative Packaging Project 

Designs applied to 50 separate items across multiple brands including Coca-Cola, Coke Zero, Diet Coke, Caffeine Free Diet Coke, Sprite, and Dasani

Unique alternate Olympic designs created for Costco, Hy-Vee, Kroger, and Wal-Mart, affecting more than 15 SKUs across the Coca-Cola, Diet Coke, Sprite and Coke Zero brands

FANTA REDESIGN

Develop new graphics for U.S. Fanta that leverage the new Fanta global visual ID system, and improve shelf impact of primary display panel

Contemporize the brand while respecting the hierarchy of 1. Brand Name, 2. Flavor, and 3. Fun Fruitful Expression

In research, the Fanta Global execution was not preferred to current packaging. After clarifying the hierarchy of communication, the CMA design was preferred to both current and global

MINUTE MAID FORTIFIED

Assignment: adapt the familiar Minute Maid orange juice branding for a new fortified juice products sub-line

A transparent, easy-grip container with clear label shows off the juice product, while benefits are highlighted with colorful flags

FULL THROTTLE BRAND

This dramatic entry from Coca-Cola into the crowded energy drink field targeted hard-working blue collar males

A distinctive, strong badge design echoes hot rod, biker and tattoo imagery

The base brand was extended to Full Throttle Fury, sugar free Full Throttle Unleaded, natural açai berry Full Throttle Mother, and Full Throttle Blue Demon to appeal to the Hispanic market

ODWALLA

Assignment: Redesign Odwalla brand to improve shelf impact and attract more mainstream consumers, while retaining the essence of the brand personality

New consistent treatment of logotype

Clear flavor and benefit communication

Distinctive illustrations bring the Odwalla personality to life

FAMOUS VODKA

Structural design of a guitar-shaped bottle with frosted area intended for autographs from Austin celebrity club patrons

Label design follows a fashion trend for elaborate decorative backgrounds, hinting at the touch of rose which makes this vodka unique

COCA-COLA FRIDGE PACK

CMA redesigned all of the Coca-Cola brand fridge packs to enhance the on-shelf communication of the cans inside the pack, using oversized can imagery and an illustrated pull-tab opener at the point of entry to the pack

Can graphics wrap around the packs so that they can be merchandised for a billboard effect

DIET COKE

Assignment: refresh Diet Coke graphics to help emphasize the female positioning of Diet Coke vs. male-oriented Coke Zero

Appealing to a sophisticated female consumer, a subtle flourish was added behind the Diet Coke logo, while a lighter and slimmer dynamic ribbon device communicates low calorie

HIDEOUS LIQUEUR

The goal of this project was to create a new entry into the liqueur/shot market aimed at 20-somethings

The result: a playful name along with a sophisticated, edgy label design and twisted bottle shape combine to position the product as youthful, trendy, and hip