Lucent Vodka

Posted by & filed under Alcoholic Beverages.

  Lucent Vodka Lucent is a mid-priced vodka produced by the Sazerac Company for sale at Restaurant Depot, a club store focused on the restaurant and bar trade. The design brief specified a look that was light, bright, modern, and easily extended into flavored vodkas. The selected design features clean blue and silver branding with… Read more »

Fanta

Posted by & filed under Beverages.

Fanta The Fanta brand global update created a bold, youthful, simplified target logo, supported by playful stylized graphic elements which combined to deliver the optimistic, fruitful essence of the brand. However, consumer testing for the US revealed the new design underperformed in purchase intent versus the older design. CMA was asked to make some adjustments… Read more »

Weight Watchers

Posted by & filed under Food.

Weight Watchers Weight Watchers launched their 360º weight-loss program with a starkly clean, modern visual system applied to broadcast ads, digital, in-house magazine, and store interiors. CMA was commissioned to adapt the new system for a more ownable, branded look for Weight Watchers packaging applications. We designed and produced packaging for products exclusively sold in-meeting… Read more »

Van’s Natural Foods

Posted by & filed under Food.

Van’s Natural Foods Shelf Stable Line Van’s is committed to producing seriously healthy, seriously tasty food, proudly proclaiming its clean and healthy ingredients. CMA was originally assigned to express this clean, healthy positioning in a complete redesign of Van’s frozen waffles line.   Three years later, Van’s launched an expansion of their business into shelf-stable snack… Read more »

Full Throttle

Posted by & filed under Beverages.

Full Throttle Energy Drinks The Full Throttle brand was introduced with a design crafted to appeal to a working class male, using design cues from tattoo art and custom motorcycle paint jobs. The quick success of the line led to extensions into Unleaded (sugar free) Fury (with Taurine) Mother (with ginseng and guarana) and Blue… Read more »

Coca-Cola Global Kids Juices

Posted by & filed under Beverages.

Coca-Cola Global Kid’s Juices Coca-Cola’s Global Juices design managers in Atlanta approached CMA to create a visual identity system for  worldwide juice and juice drink brands for kids. We were challenged to create a distinctive design that would work on the smaller single-serve packs used in most global markets. A successful solution would maintain its… Read more »

Moya Semya Mors

Posted by & filed under Beverages.

Moya Semya (My Family) Mors Mors or morse is a traditional Russian drink made with diluted, sweetened berry juices, primarily cranberry. Nidan Juices, a Coca-Cola subsidiary in Moscow, approached CMA to create a design within global Coca-Cola standards that also celebrated Russian heritage and tradition. The final designs are centered on a set of decorative arrangements… Read more »

Coke Zero 8 pack

Posted by & filed under Beverages.

Coke Zero 8-Pack Coca-Cola asked CMA to explore designs for a Coke Zero 8-pack intended to drive trial and underscore its at home chill positioning. We developed designs that evoked the experience of watching a game at home with friends, and highly graphic designs that emphasized the bold, irreverent nature of Coke Zero. The selected… Read more »

Hi-C

Posted by & filed under Beverages.

Hi-C CMA has worked on a wide variety of Hi-C brand package projects for more than two decades. In this set of Tetrabrik packs and multipack carriers, we created a colorful set of primary display panel illustrations to help bring the fanciful product names to life.  

Kroger Ground Beef

Posted by & filed under Food.

Kroger Beef ‘Chubs’ Packaging Kroger asked CMA to redesign their ground beef chubs packaging to improve visibility in the case and establish an easy to read, clear system to communicate variety differentiation between beef, chuck, round and sirloin. The design features bright background colors with black typography reminiscent of western wanted posters. The butcher’s cleaver… Read more »