Ignite Grilling Accessories

Posted by & filed under Appliances, Food, Home products.

Ignite Grilling Accessories Base 4, a Texas-based consumer products company engaged CMA to develop a comprehensive branding program for their barbecue accessories line, including brand positioning, naming, logo/brand assets design, and packaging. CMA started the task by determining the brand’s positioning through the use of a model that focused on four anchoring points: core target, frame of reference, point… Read more »

RedFord Naturals

Posted by & filed under Pet Foods.

Redford Naturals Dog Food Redford Naturals is a line of all natural dog food created by Michigan-based Pet Supplies Plus.  The line includes duck, lamb and chicken protein varieties, grain free and with-grain options, a puppy formula and adult formula.  Redford Naturals brings dog food back to the dog’s ancestral daily quest for wild game…. Read more »

Coca-Cola Taste of Italy

Posted by & filed under Beverages, Food.

  Coca-Cola Taste of Italy labels. Kroger was running a multi-year series of Savor World Flavor events, to inspire shoppers to try new and unique cuisines from across the world. Coca-Cola was asked to help lead the Kroger Taste of Italy event with a limited edition set of bottles. CMA created designs for 20oz. bottle… Read more »

Aquasana Active

Posted by & filed under Appliances, Beverages.

  Aquasana® Active Powered Water Filtration System Aquasana is an established producer of top-rated whole-house water filtration systems. When the company decided to introduce a counter top filter system, they invited CMA to work with their multi-functional research and marketing strategy team to make sure their packaging communicated a meaningful product difference. Aquasana’s powered system… Read more »

Diet Coke “It’s Mine” Packaging

Posted by & filed under Beverages.

  Diet Coke “It’s Mine” Promotional Package In mid 2015, Diet Coke called on CMA to help develop a special package-centered marketing effort using a new printing technology which allows millions of unique labels to be created from a single piece of detailed art. CMA began work on our patterns in a parallel timeline with… Read more »

Odwalla

Posted by & filed under Beverages.

  Odwalla Juices For this 2013 refresh of the Odwalla brand, CMA was asked to enhanced the brand’s communication of fruit-centered nutrition to the natural health beverage category. The bright new graphics featuring luscious fruit ingredients, the taller and clearer PET bottle, and the subtly pearlized polypropylene label material itself embody the emotional lift experienced… Read more »

Platinum 7X Vodka

Posted by & filed under Alcoholic Beverages.

  Platinum 7X Vodka Platinum 7X is a seven-times distilled super premium vodka which was initially introduced in a distinctive dark blue glass bottle. CMA was asked to refine and sharpen the focus of both label and bottle structure to increase the appeal to a bold, dynamic male target. The bottle shoulders were raised and… Read more »

Remedy Natural Pain Relief

Posted by & filed under Medicinal.

Thermionics ReMEDy Natural Pain Relief These bandages, originally created by a French physician, combine two types of therapy: compression and a time-release analgesic embedded in a polymer matrix. The washable elastic fabric is reusable for up to 30 days. Thermionics asked CMA to develop a brand name and packaging for the U.S. market.To stand out… Read more »

Lucent Vodka

Posted by & filed under Alcoholic Beverages.

  Lucent Vodka Lucent is a mid-priced vodka produced by the Sazerac Company for sale at Restaurant Depot, a club store focused on the restaurant and bar trade. The design brief specified a look that was light, bright, modern, and easily extended into flavored vodkas. The selected design features clean blue and silver branding with… Read more »

Fanta

Posted by & filed under Beverages.

Fanta The Fanta brand global update created a bold, youthful, simplified target logo, supported by playful stylized graphic elements which combined to deliver the optimistic, fruitful essence of the brand. However, consumer testing for the US revealed the new design underperformed in purchase intent versus the older design. CMA was asked to make some adjustments… Read more »