Kroger – Value Line Redesign The design challenge here was to make the Kroger value line a more appealing, contemporary and fun option for the economy-minded. CMA won a creative shootout among several firms with a design that built an animated wise owl character into the branding and featured a playfully arranged two-tone type… Read more »
Posts Tagged: CMA Design
Legacy Canadian Whisky The brief was to create a Canadian Whisky brand based on the product’s Alberta origins. We considered several animal icons, settling on the sparrowhawk, an Alberta native. The bird perches on a length of barbed wire, evoking Alberta’s cattle ranching culture. Canadian mountain scenery on the inside of the back… Read more »
Tequila Corazón de Agave Expresiones Tequila Corazón launched its inventive Expresiones del Corazón line by aging a sophisticated Los Altos blanco tequila in the barrels of some of the Sazerac Company’s star products: George T. Stagg, Sazerac Rye, Old Rip Van Winkle, and Buffalo Trace Bourbon. Sazerac worked with CMA to create a set of… Read more »
Minute Maid Drops Launched in early 2014, Minute Maid Drops introduced real fruit juice flavors to the liquid water enhancer category. Leveraging the Minute Maid Refreshment visual identity system which CMA developed, the packs clearly communicate refreshing taste appeal from real fruit. The small Minute Maid Drops concentrate bottles are presented on shelf in plastic… Read more »
Coca-Cola FIFA 2014 Using woodcut print elements created by Sao Paulo street artist Speto, CMA developed packaging for the North American market to celebrate the world’s most popular fútbol event.