RiceSelect

Posted by & filed under Food.

The RiceTec Company was founded to develop superior hybrid rice seed for large scale rice farmers around the world. One result of their interest in maintaining a diverse rice germplasm collection is the regular commercial scale production of specialty rice for the consumer market, sold under the brand name RiceSelect. CMA was asked to refresh… Read more »

HEB Solutions

Posted by & filed under Skin Products.

HEB Solutions Sunscreen San Antonio’s HEB Grocery Company, with more than 350 stores in Texas and Mexico, has its own in-house design team that produces the majority of their own brand packaging. Occasionally they will reach out to CMA with a special project. HEB asked us to create a sub-brand name and design for their… Read more »

Odwalla

Posted by & filed under Beverages.

  Odwalla Juices CMA was asked to enhanced the brand’s communication of fruit-centered nutrition to the natural health beverage category. The bright new graphics featuring luscious fruit ingredients, the taller and clearer PET bottle, and the subtly pearlized polypropylene label material itself embody the emotional lift experienced by an Odwalla drinker.     Odwalla Smootbucha… Read more »

Platinum 7X Vodka

Posted by & filed under Alcoholic Beverages.

  Platinum 7X Vodka Platinum 7X is a seven-times distilled super premium vodka which was initially introduced in a distinctive dark blue glass bottle. CMA was asked to refine and sharpen the focus of both label and bottle structure to increase the appeal to a bold, dynamic male target. The bottle shoulders were raised and… Read more »

Remedy Natural Pain Relief

Posted by & filed under Medicinal.

Thermionics ReMEDy Natural Pain Relief These bandages, originally created by a French physician, combine two types of therapy: compression and a time-release analgesic embedded in a polymer matrix. The washable elastic fabric is reusable for up to 30 days. Thermionics asked CMA to develop a brand name and packaging for the U.S. market.To stand out… Read more »

Lucent Vodka

Posted by & filed under Alcoholic Beverages.

  Lucent Vodka Lucent is a mid-priced vodka produced by the Sazerac Company for sale at Restaurant Depot, a club store focused on the restaurant and bar trade. The design brief specified a look that was light, bright, modern, and easily extended into flavored vodkas. The selected design features clean blue and silver branding with… Read more »

Fanta

Posted by & filed under Beverages.

Fanta The Fanta brand global update created a bold, youthful, simplified target logo, supported by playful stylized graphic elements which combined to deliver the optimistic, fruitful essence of the brand. However, consumer testing for the US revealed the new design underperformed in purchase intent versus the older design. CMA was asked to make some adjustments… Read more »

Weight Watchers

Posted by & filed under Food.

Weight Watchers Weight Watchers launched their 360º weight-loss program with a starkly clean, modern visual system applied to broadcast ads, digital, in-house magazine, and store interiors. CMA was commissioned to adapt the new system for a more ownable, branded look for Weight Watchers packaging applications. We designed and produced packaging for products exclusively sold in-meeting… Read more »

Van’s Natural Foods

Posted by & filed under Food.

Van’s Natural Foods Shelf Stable Line Van’s is committed to producing seriously healthy, seriously tasty food, proudly proclaiming its clean and healthy ingredients. CMA was originally assigned to express this clean, healthy positioning in a complete redesign of Van’s frozen waffles line.   Three years later, Van’s launched an expansion of their business into shelf-stable snack… Read more »