Workman’s Friend

Posted by & filed under Home products, Uncategorized.

Workman’s Friend Packaging Service Company, of Pearland, Texas, markets paint-related products like turpentine and paint thinners, as well as fuels for lighting and heating. After acquiring the rights to market “Hand & Skin Shield” skin barrier cream in the U.S., PSC approached CMA to create a new brand name and package design. The hand shield cream product works… Read more »

Dockers Shoes Packaging

Posted by & filed under Apparel.

Dockers Shoes Packaging The Dockers brand, launched in 1984 by Levi Strauss & Co., established the concept of ‘casual Friday’ work attire. The world leader in khaki pants, the brand’s maritime name originates from the headquarters location on San Francisco Bay.  The Dockers Footwear brand launched as a licensed product line in 1992, made by Genesco. Dockers footwear… Read more »

Ignite Grilling Accessories

Posted by & filed under Appliances, Food, Home products.

Ignite Grilling Accessories Base 4, a Texas-based consumer products company engaged CMA to develop a comprehensive branding program for their barbecue accessories line, including brand positioning, naming, logo/brand assets design, and packaging. CMA started the task by determining the brand’s positioning through the use of a model that focused on four anchoring points: core target, frame of reference, point… Read more »

RedFord Naturals

Posted by & filed under Pet Foods.

Redford Naturals Dog Food Redford Naturals is a line of all natural dog food created by Michigan-based Pet Supplies Plus.  The line includes duck, lamb and chicken protein varieties, grain free and with-grain options, a puppy formula and adult formula.  Redford Naturals brings dog food back to the dog’s ancestral daily quest for wild game…. Read more »

Coca-Cola Taste of Italy

Posted by & filed under Beverages, Food.

  Coca-Cola Taste of Italy labels. Kroger was running a multi-year series of Savor World Flavor events, to inspire shoppers to try new and unique cuisines from across the world. Coca-Cola was asked to help lead the Kroger Taste of Italy event with a limited edition set of bottles. CMA created designs for 20oz. bottle… Read more »

Aquasana Active

Posted by & filed under Appliances, Beverages.

  Aquasana® Active Powered Water Filtration System Aquasana is an established producer of top-rated whole-house water filtration systems. When the company decided to introduce a counter top filter system, they invited CMA to work with their multi-functional research and marketing strategy team to make sure their packaging communicated a meaningful product difference. Aquasana’s powered system… Read more »

Minute Maid Coolers

Posted by & filed under Beverages.

  Minute Maid® Coolers Minute Maid Coolers are designed to fit kids lunch boxes and satisfy kids on-the-go. The drinks provide a full supply of Vitamin C and are made with natural ingredients. To reflect these qualities we created package graphics focused on refreshment, taste appeal and fun to attract moms and kids alike. We used… Read more »

Hi-C Ecto Cooler

Posted by & filed under Beverages.

HI-C® Ecto Cooler™ When Hi-C Ecto Cooler was introduced in 1987 as a tie-in to the Ghostbusters™ film franchise, the drink became a cultural hit. Young Ghostbusters fans enjoyed Ecto Cooler for more than a decade after the production of Ghostbusters II in 1989. Now in 2016 those same fans are eagerly anticipating the release of… Read more »

Diet Coke “It’s Mine” Packaging

Posted by & filed under Beverages.

  Diet Coke “It’s Mine” Promotional Package In mid 2015, Diet Coke called on CMA to help develop a special package-centered marketing effort using a new printing technology which allows millions of unique labels to be created from a single piece of detailed art. CMA began work on our patterns in a parallel timeline with… Read more »