The RiceTec Company was founded to develop superior hybrid rice seed for large scale rice farmers around the world. One result of their interest in maintaining a diverse rice germplasm collection is the regular commercial scale production of specialty rice for the consumer market, sold under the brand name RiceSelect.

CMA was asked to refresh the RiceSelect line to reflect the products’ premium, small batch quality, and unique array of exotic foreign varieties grown in the U.S.A., while improving variety differentiation.