Platinum 7X Vodka
Platinum 7X is a seven-times distilled super premium vodka which was initially introduced in a distinctive dark blue glass bottle. CMA was asked to refine and sharpen the focus of both label and bottle structure to increase the appeal to a bold, dynamic male target.
The bottle shoulders were raised and straightened, with sharply finished beveled corners which combine for a stronger silhouette. The new confident strength of the bottle structure is echoed in the angular Platinum brand typography and 7X icon.
Shown below are a few of the structures and label treatments from the initial stages of the design study