Odwalla 001

 

Odwalla Juices

For this 2013 refresh of the Odwalla brand, CMA was asked to enhanced the brand’s communication of fruit-centered nutrition to the natural health beverage category. The bright new graphics featuring luscious fruit ingredients, the taller and clearer PET bottle, and the subtly pearlized polypropylene label material itself embody the emotional lift experienced by an Odwalla drinker.

Odwalla 002