Why risk it? When you make something no one hates, no one loves it. Tibor Kalman They always say time changes things, but you actually have to change them yourself. Andy Warhol Failure is built into creativity... the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure. Saul Bass No, no, you’re not thinking; you’re just being logical. Neils Bohr If I had asked people what they wanted, they would have said faster horses. Henry Ford Better design briefs. How to improve your package design. Let's do this.