Design is everywhere. Enjoy. The alternative to good design is bad design. There is no such thing as no design. Adam Judge The dumbest mistake is viewing design as something you do at the end of the process to “tidy up” the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything. Tom Peterson Everything is designed. Few things are designed well. Brian Reed Thinking about design is hard, but not thinking about it can be disastrous. Ralph Caplan Better design briefs. How to improve your package design. We're ready.