Skinner Pasta

Posted by & filed under Food, Uncategorized.

IN 2016, Ebro Foods merged its susidiaries Riviana Foods, American Rice, and New World Pasta Company, to create the second largest producer and distributor of pasta products in the U.S. As part of its regional brand strategy, Riviana asked CMA to update its venerable Skinner pasta brand, to explore ways of emphasizing a connection to Texas,… Read more »

Southern Comfort

Posted by & filed under Alcoholic Beverages, Beverages, Food.

The cocktail that became Southern Comfort was invented in 1874 by bartender Martin Wilkes Heron while working at McCauley’s Tavern, New Orleans. Heron would start with a good quality bourbon, then add vanilla bean,  a quarter lemon, half a cinnamon stick, four cloves, a few cherries, and a bit of orange. He would let this soak… Read more »

Ignite Grilling Accessories

Posted by & filed under Appliances, Food, Home products.

Ignite Grilling Accessories Base 4, a Texas-based consumer products company engaged CMA to develop a comprehensive branding program for their barbecue accessories line, including brand positioning, naming, logo/brand assets design, and packaging. CMA started the task by determining the brand’s positioning through the use of a model that focused on four anchoring points: core target, frame of reference, point… Read more »

Coca-Cola Taste of Italy

Posted by & filed under Beverages, Food.

  Coca-Cola Taste of Italy labels. Kroger was running a multi-year series of Savor World Flavor events, to inspire shoppers to try new and unique cuisines from across the world. Coca-Cola was asked to help lead the Kroger Taste of Italy event with a limited edition set of bottles. CMA created designs for 20oz. bottle… Read more »

RiceSelect

Posted by & filed under Food.

The RiceTec Company was founded to develop superior hybrid rice seed for large scale rice farmers around the world. One result of their interest in maintaining a diverse rice germplasm collection is the regular commercial scale production of specialty rice for the consumer market, sold under the brand name RiceSelect. CMA was asked to refresh… Read more »

Weight Watchers

Posted by & filed under Food.

Weight Watchers Weight Watchers launched their 360º weight-loss program with a starkly clean, modern visual system applied to broadcast ads, digital, in-house magazine, and store interiors. CMA was commissioned to adapt the new system for a more ownable, branded look for Weight Watchers packaging applications. We designed and produced packaging for products exclusively sold in-meeting… Read more »

Van’s Natural Foods

Posted by & filed under Food.

Van’s Natural Foods Shelf Stable Line Van’s is committed to producing seriously healthy, seriously tasty food, proudly proclaiming its clean and healthy ingredients. CMA was originally assigned to express this clean, healthy positioning in a complete redesign of Van’s frozen waffles line.   Three years later, Van’s launched an expansion of their business into shelf-stable snack… Read more »

Kroger Ground Beef

Posted by & filed under Food.

Kroger Beef ‘Chubs’ Packaging Kroger asked CMA to redesign their ground beef chubs packaging to improve visibility in the case and establish an easy to read, clear system to communicate variety differentiation between beef, chuck, round and sirloin. The design features bright background colors with black typography reminiscent of western wanted posters. The butcher’s cleaver… Read more »

NatureSweet

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  NatureSweet Since 2003 CMA has worked on the NatureSweet Brand and other branded produce. NatureSweet’s highly disciplined growing processes help to produce a consistently sweet tomato superior to the competition in both grocery and club channels. NatureSweet tomatoes are distributed at retail and club channels throughout the US. Based in San Antonio, Texas, the company’s customers… Read more »

Kroger Value Line

Posted by & filed under Food.

Kroger – Value Line Redesign The design challenge here was to make the Kroger value line a more appealing, contemporary and fun option for the economy-minded.   CMA won a creative shootout among several firms with a design that built an animated wise owl character into the branding and featured a playfully arranged two-tone type… Read more »