Fanta The Fanta brand global update created a bold, youthful, simplified target logo, supported by playful stylized graphic elements which combined to deliver the optimistic, fruitful essence of the brand. However, consumer testing for the US revealed the new design underperformed in purchase intent versus the older design. CMA was asked to make some adjustments… Read more »
Posts Categorized: Beverages
Full Throttle Energy Drinks The Full Throttle brand was introduced with a design crafted to appeal to a working class male, using design cues from tattoo art and custom motorcycle paint jobs. The quick success of the line led to extensions into Unleaded (sugar free) Fury (with Taurine) Mother (with ginseng and guarana) and Blue… Read more »
Coca-Cola Global Kid’s Juices Coca-Cola’s Global Juices design managers in Atlanta approached CMA to create a visual identity system for worldwide juice and juice drink brands for kids. We were challenged to create a distinctive design that would work on the smaller single-serve packs used in most global markets. A successful solution would maintain its… Read more »
Moya Semya (My Family) Mors Mors or morse is a traditional Russian drink made with diluted, sweetened berry juices, primarily cranberry. Nidan Juices, a Coca-Cola subsidiary in Moscow, approached CMA to create a design within global Coca-Cola standards that also celebrated Russian heritage and tradition. The final designs are centered on a set of decorative arrangements… Read more »
Coke Zero 8-Pack Coca-Cola asked CMA to explore designs for a Coke Zero 8-pack intended to drive trial and underscore its at home chill positioning. We developed designs that evoked the experience of watching a game at home with friends, and highly graphic designs that emphasized the bold, irreverent nature of Coke Zero. The selected… Read more »
Hi-C CMA has worked on a wide variety of Hi-C brand package projects for more than two decades. In this set of Tetrabrik packs and multipack carriers, we created a colorful set of primary display panel illustrations to help bring the fanciful product names to life.
Coke Vintage Bottle Holiday Pack People appreciate brands that help them create a festive holiday atmosphere. Noting that one in ten Cokes sold during the year are sold between Thanksgiving and New Years, CMA created this Coca-Cola holiday gift pack, featuring the well-loved Santa originally designed in 1931 by illustrator Haddon Sundblom, to bring to… Read more »
Coca-Cola FIFA 2014 Using woodcut print elements created by Sao Paulo street artist Speto, CMA developed packaging for the North American market to celebrate the world’s most popular fútbol event.