Southern Comfort

Posted by & filed under Alcoholic Beverages, Beverages, Food.

The cocktail that became Southern Comfort was invented in 1874 by bartender Martin Wilkes Heron while working at McCauley’s Tavern, New Orleans. Heron would start with a good quality bourbon, then add vanilla bean,  a quarter lemon, half a cinnamon stick, four cloves, a few cherries, and a bit of orange. He would let this soak… Read more »

Handy & Schiller Signature Cocktails

Posted by & filed under Alcoholic Beverages, Beverages.

Handy & Schiller Barrel Aged Signature Cocktails Exclusively from The Sazerac Company, these Old Fashioned and Manhattan pre-mixed cocktails are blended perfectly then aged in Buffalo Trace Bourbon and Sazerac Rye barrels to impart an additional smooth, oaky flavor.   The Handy & Schiller brand was named in honor of two founding personalities of the Sazerac… Read more »

Coca-Cola Taste of Italy

Posted by & filed under Beverages, Food.

  Coca-Cola Taste of Italy labels. Kroger was running a multi-year series of Savor World Flavor events, to inspire shoppers to try new and unique cuisines from across the world. Coca-Cola was asked to help lead the Kroger Taste of Italy event with a limited edition set of bottles. CMA created designs for 20oz. bottle… Read more »

Aquasana Active

Posted by & filed under Appliances, Beverages.

  Aquasana® Active Powered Water Filtration System Aquasana is an established producer of top-rated whole-house water filtration systems. When the company decided to introduce a counter top filter system, they invited CMA to work with their multi-functional research and marketing strategy team to make sure their packaging communicated a meaningful product difference. Aquasana’s powered system… Read more »

Minute Maid Coolers

Posted by & filed under Beverages.

  Minute Maid® Coolers Minute Maid Coolers are designed to fit kids lunch boxes and satisfy kids on-the-go. The drinks provide a full supply of Vitamin C and are made with natural ingredients. To reflect these qualities we created package graphics focused on refreshment, taste appeal and fun to attract moms and kids alike. We used… Read more »

Hi-C Ecto Cooler

Posted by & filed under Beverages.

HI-C® Ecto Cooler™ When Hi-C Ecto Cooler was introduced in 1987 as a tie-in to the Ghostbusters™ film franchise, the drink became a cultural hit. Young Ghostbusters fans enjoyed Ecto Cooler for more than a decade after the production of Ghostbusters II in 1989. Now in 2016 those same fans are eagerly anticipating the release of… Read more »

Diet Coke “It’s Mine” Packaging

Posted by & filed under Beverages.

  Diet Coke “It’s Mine” Promotional Package In mid 2015, Diet Coke called on CMA to help develop a special package-centered marketing effort using a new printing technology which allows millions of unique labels to be created from a single piece of detailed art. CMA began work on our patterns in a parallel timeline with… Read more »

Odwalla

Posted by & filed under Beverages.

  Odwalla Juices CMA was asked to enhanced the brand’s communication of fruit-centered nutrition to the natural health beverage category. The bright new graphics featuring luscious fruit ingredients, the taller and clearer PET bottle, and the subtly pearlized polypropylene label material itself embody the emotional lift experienced by an Odwalla drinker.     Odwalla Smootbucha… Read more »

Fanta

Posted by & filed under Beverages.

Fanta The Fanta brand global update created a bold, youthful, simplified target logo, supported by playful stylized graphic elements which combined to deliver the optimistic, fruitful essence of the brand. However, consumer testing for the US revealed the new design underperformed in purchase intent versus the older design. CMA was asked to make some adjustments… Read more »