Simply Beverages

Posted by & filed under Uncategorized.

Simply Line of Juices and Drinks The Simply brand began as a single product, Simply Orange, introduced to compete with Tropicana in Northeastern markets. Simply has grown into a billion dollar brand, proliferating from a single orange juice flavor into eight orange and orange blend varieties, five lemonades and limeade, and single juice varieties including cranberry, apple, and grapefruit juices. CMA has worked… Read more »

Dockers Shoes Packaging

Posted by & filed under Apparel.

Dockers Shoes Packaging The Dockers brand, launched in 1984 by Levi Strauss & Co., established the concept of ‘casual Friday’ work attire. The world leader in khaki pants, the brand’s maritime name originates from the headquarters location on San Francisco Bay.  The Dockers Footwear brand launched as a licensed product line in 1992, made by Genesco. Dockers footwear… Read more »

Ignite Grilling Accessories

Posted by & filed under Appliances, Food, Home products.

Ignite Grilling Accessories Base 4, a Texas-based consumer products company engaged CMA to develop a comprehensive branding program for their barbecue accessories line, including brand positioning, naming, logo/brand assets design, and packaging. CMA started the task by determining the brand’s positioning through the use of a model that focused on four anchoring points: core target, frame of reference, point… Read more »

Handy & Schiller Signature Cocktails

Posted by & filed under Alcoholic Beverages, Beverages.

Handy & Schiller Barrel Aged Signature Cocktails Exclusively from The Sazerac Company, these Old Fashioned and Manhattan pre-mixed cocktails are blended perfectly then aged in Buffalo Trace Bourbon and Sazerac Rye barrels to impart an additional smooth, oaky flavor.   The Handy & Schiller brand was named in honor of two founding personalities of the Sazerac… Read more »

Tenure Vodka

Posted by & filed under Alcoholic Beverages.

  Tenure Vodka CMA Brand Presence and Design has developed a painterly package design featuring a window into the English countryside for Tenure English Vodka, a new brand from the Sazerac Company.   Named for the medieval practice of tenure, which granted farmers the right to work lands owned by King or nobles, Tenure Vodka is produced with grain… Read more »

RedFord Naturals

Posted by & filed under Pet Foods.

Redford Naturals Dog Food Redford Naturals is a line of all natural dog food created by Michigan-based Pet Supplies Plus.  The line includes duck, lamb and chicken protein varieties, grain free and with-grain options, a puppy formula and adult formula.  Redford Naturals brings dog food back to the dog’s ancestral daily quest for wild game…. Read more »

Coca-Cola Taste of Italy

Posted by & filed under Beverages, Food.

  Coca-Cola Taste of Italy labels. Kroger was running a multi-year series of Savor World Flavor events, to inspire shoppers to try new and unique cuisines from across the world. Coca-Cola was asked to help lead the Kroger Taste of Italy event with a limited edition set of bottles. CMA created designs for 20oz. bottle… Read more »

Aquasana Active

Posted by & filed under Appliances, Beverages.

  Aquasana® Active Powered Water Filtration System Aquasana is an established producer of top-rated whole-house water filtration systems. When the company decided to introduce a counter top filter system, they invited CMA to work with their multi-functional research and marketing strategy team to make sure their packaging communicated a meaningful product difference. Aquasana’s powered system… Read more »